Author: Digital Marketing

How to promote Restaurant in Germany

Promoting a Restaurant in Germany requires a strategic and targeted approach.

Here are some effective ways to promote your restaurant:

1. Local Listings and Directories: Ensure that your restaurant is listed on popular local directories and review platforms specific to Germany, such as TripAdvisor, Yelp, or Google My Business. Optimize your listings with accurate and up-to-date information, including opening hours, contact details, menu, and appealing photos.
2. Online Marketing and Social Media: Create a professional website for your restaurant that showcases your menu, ambiance, and unique offerings. Utilize social media platforms like Facebook, Instagram, and Twitter to engage with your target audience, post enticing food photos, share updates, and run promotions. Collaborate with local food bloggers or influencers to reach a wider audience.
3. Local Partnerships and Collaborations: Build relationships with complementary local businesses, such as hotels, tourist attractions, or event organizers. Consider offering special discounts or packages for their customers or hosting joint promotional events to attract new diners.
4. Online Reviews and Testimonials: Encourage satisfied customers to leave positive reviews and ratings on popular review platforms. Respond promptly to both positive and negative reviews, demonstrating your commitment to customer satisfaction. Positive reviews can significantly influence potential customers’ decision-making process.
5. Local Events and Festivals: Participate in local food festivals, culinary events, or charity fundraisers. This provides an opportunity to showcase your restaurant’s specialties, interact with the community, and gain visibility among food enthusiasts.
6. Email Marketing and Loyalty Programs: Implement an email marketing strategy to stay in touch with your customers. Offer exclusive promotions, special menus, or loyalty rewards to encourage repeat visits and customer retention.
7. Local SEO and Online Advertising: Optimize your website and online content for local search keywords to improve your restaurant’s visibility in local search results. Consider targeted online advertising campaigns, such as Google Ads or social media ads, to reach potential customers in your specific location.
8. Authenticity and Local Cuisine: Emphasize the authenticity of your cuisine and highlight locally sourced ingredients or traditional recipes. This can attract customers who appreciate regional flavors and culinary experiences.
9. Customer Referral Program: Implement a referral program where satisfied customers can refer their friends and family to your restaurant in exchange for incentives like discounts or freebies. Word-of-mouth recommendations are powerful in the restaurant industry.
10. Collaborate with Food Delivery Platforms: Partner with popular food delivery platforms like Lieferando, Deliveroo, or Uber Eats to expand your reach and offer convenient ordering options for customers who prefer dining at home.

Remember to monitor the results of your marketing efforts, adapt your strategies based on customer feedback and preferences, and continuously seek ways to differentiate your restaurant from competitors. Building a strong brand reputation and consistently delivering excellent dining experiences will contribute to the long-term success of your restaurant promotion in Germany.

How to Promote Women’s Clothing Store in Germany

1. Keyword Research: Conduct thorough keyword research to identify the most relevant and high-ranking keywords related to women’s clothing and fashion in Germany. Focus on long-tail keywords that align with your store’s offerings and target audience.
2. On-Page Optimization: Optimize your website’s on-page elements, including meta tags, headings, URLs, and image alt tags. Ensure that your target keywords are strategically placed throughout your website’s content while maintaining a natural and user-friendly flow.
3. Local SEO: Target local customers by optimizing your website for location-specific keywords. Include the name of your city or region in your content, meta tags, and URLs to improve local search visibility.
4. Product Descriptions: Craft unique and compelling product descriptions for each item in your online store. Incorporate relevant keywords naturally while providing detailed information about the product’s features, materials, sizing, and styling suggestions.
5. Mobile Optimization: Ensure that your website is optimized for mobile devices, as mobile searches are increasing rapidly. Optimize your site’s loading speed, design, and user experience to provide a seamless browsing experience on smartphones and tablets.
6. User-Generated Content: Encourage customers to leave reviews, ratings, and testimonials on your website or review platforms. User-generated content not only helps with SEO but also builds trust and credibility for your brand.
7. Content Marketing: Develop a blog or resource section on your website to provide valuable content related to women’s fashion, styling tips, seasonal trends, and fashion news in Germany. Create engaging and shareable content that attracts and retains visitors, increasing your website’s visibility and organic traffic.
8. Social Media Integration: Integrate social sharing buttons on your product pages and blog posts to encourage social media engagement and increase brand visibility. Maintain an active presence on popular social media platforms to connect with your target audience and drive traffic to your website.
9. Backlink Building: Develop a backlink strategy to acquire high-quality and relevant links from reputable websites in the fashion industry. Partner with fashion bloggers, influencers, or other relevant websites to generate backlinks to your online store.
10. Website Performance Optimization: Continuously monitor and optimize your website’s performance to ensure fast loading times, smooth navigation, and a positive user experience. Optimize images, minify code, and leverage caching techniques to improve site speed.

Remember to monitor your website’s SEO performance regularly using analytics tools and make necessary adjustments to your strategy based on data and insights. Stay updated with the latest SEO trends and algorithm changes to maintain your store’s visibility and competitiveness in the online marketplace.

Power of Visual Design in Creating Lasting Connections for Building Customer Trust and Loyalty

In today’s competitive business landscape, building customer trust and loyalty is essential for long-term success. While various factors contribute to fostering strong connections with customers, visual design plays a crucial role in capturing attention, conveying messages, and creating memorable experiences. This article explores the power of visual design in building customer trust and loyalty, highlighting how businesses can leverage design principles to establish lasting connections with their target audience.

The Impact of Visual Design
Visual design encompasses elements such as colors, typography, imagery, and layout. These elements work together to communicate a brand’s personality, values, and offerings. When used effectively, visual design can evoke emotions, establish credibility, and differentiate a brand from competitors. Here’s how visual design impacts customer trust and loyalty:

1. Brand Identity: Consistent visual design across all brand touchpoints helps create a recognizable identity that customers can associate with. A well-designed logo, color scheme, and typography build brand recognition and familiarity, instilling confidence in customers.
2. User Experience: Visual design influences the user experience of websites, mobile apps, and other digital platforms. An intuitive and visually appealing interface enhances usability, making it easier for customers to navigate, engage with content, and complete desired actions. Positive experiences foster trust and encourage repeat interactions.
3. Emotional Connection: Visual elements have the power to evoke emotions and shape perceptions. By using appropriate colors, imagery, and design elements that align with brand values and resonate with the target audience, businesses can create an emotional connection with customers. This connection leads to loyalty and advocacy.
4. Consistency and Professionalism: A well-executed visual design portrays professionalism and attention to detail. Consistent branding across various channels and touchpoints reinforces the impression of a reliable and trustworthy business.

Design Strategies for Building Trust and Loyalty
To leverage the power of visual design in building customer trust and loyalty, businesses can employ the following strategies:

1. Authenticity and Transparency: Design should reflect the authenticity of the brand and its values. Use visuals that accurately represent the products, services, and customer experiences. Transparent design elements, such as real product images and genuine customer testimonials, enhance credibility and trust.
2. Consistent Branding: Develop a cohesive visual identity by establishing brand guidelines. This includes defining color palettes, typography, and design patterns that align with the brand’s personality. Consistency in visual elements across all touchpoints reinforces brand recognition and builds trust over time.
3. User-Centric Design: Prioritize user experience by designing interfaces that are intuitive, easy to navigate, and visually appealing. Conduct user research and testing to understand customers’ preferences, behaviors, and pain points. Apply this knowledge to create designs that cater to their needs and expectations.
4. Emotional Appeal: Understand the emotions associated with your brand and target audience. Use visuals that evoke the desired emotional response. For example, warm colors and imagery depicting happiness and togetherness can create a sense of belonging and loyalty.
5. Storytelling through Design: Visual design can enhance storytelling. Use imagery, illustrations, and graphics to convey narratives that resonate with customers. A well-crafted visual story can leave a lasting impression and strengthen the bond between the brand and its audience.
6. Accessibility and Inclusivity: Consider accessibility and inclusivity in visual design. Ensure that designs are accessible to people with disabilities, with appropriate color contrasts, alt tags for images, and clear typography. Embrace diversity and inclusivity in visual representation to connect with a broader audience.
7. Feedback and Iteration: Monitor customer feedback and iterate on design elements accordingly. Regularly evaluate the effectiveness of visual design in building trust and loyalty. Continuously improve and adapt designs based on customer insights and changing market dynamics.

Visual design is a powerful tool for building customer trust and loyalty. By leveraging the impact of visual elements, businesses can establish a memorable brand identity, create positive user experiences, evoke emotions, and convey authenticity. Through consistent and user-centric design strategies, brands can foster lasting connections with their target audience and cultivate loyalty that drives long-term success. Embrace the power of visual design as a strategic asset to build trust, loyalty, and brand advocacy in today’s competitive marketplace.

The Craft of Narrative in Marketing

A great story retains an audience’s attention better than anything else. The ups and downs, the highs and lows, do not cause people to lose interest or become distracted when they are inquisitive about what will happen next.

Using stories to market your business communicates more plainly and persuasively than more direct messages. Consumers’ defences are evaded by stories that resonate with them and pass their defences. On an unconscious level, the consumer believes, “This brand understands me,” enabling them to establish emotional connections with your target audience and make your company appear more genuine and trustworthy.

Using narrative in marketing can also set your company apart from the competition. Customers will make distinctions regardless, so you can differentiate your business in a respectful and diplomatic manner, which is more effective than singling them out. Fast food companies, for example, employ this strategy frequently.

Because of this, storytelling is one of the most effective methods for marketing products and services.

Narratives Regarding Your History and Mission
You can discover valuable tales to tell about your business in numerous locations. Consider mining your organization’s past for potential narrative ideas. Who started your business and why? What defining moment in their lives prompted them to launch your business? What pressing issue did they face that they wished to assist others in resolving?

Do not avoid anecdotes about overcoming obstacles. Everyone has encountered obstacles in their lives, making tales about overcoming them especially rewarding for the audience. Consider Apple as an illustration: the tale of how two college graduates overcame numerous obstacles to achieve unprecedented success.

Next, contemplate the mission or purpose of your business. Why do you do what you do? Why are you so enthusiastic about this? Avoid simply selling a product or service. Sharing your vision with the audience will help you persuade them on your offerings. Dove is a brand that excels in this regard. They have transformed their mission to provide natural, unadulterated body care products into a crusade for healthy beauty that encourages women to accept themselves as they are. As a result, their marketing campaigns cultivate positive feelings of being observed and comprehended among their female target market.

Stories About Your Values
Particularly effective are anecdotes that illustrate how your organisation positively impacts the world. Consider your company’s approach to Corporate Social Responsibility (CSR) to discover these narratives. How does your company benefit the local community and society as a whole? How do your values contribute to a brighter future for all?

Coca-Cola, which focuses on recycling and sustainability, and Ford, which aspires to achieve carbon neutrality, are examples of brands that utilise these aspects effectively. These marketing strategies are effective because these companies do not merely tick the corporate social responsibility box. Instead, they are making CSR values an integral part of their mission and devoting significant time and effort to them. This makes the stories based on these initiatives authentic and natural, which resonates with consumers.

Similarly, the positive company culture you’ve fostered provides a fertile ground for tales. How do you support your employees? What benefit did this have for their lives? How have they grown personally and professionally as a result of your assistance? In what ways have their complete families benefited? Zappos, the shoe company that hires with cultural compatibility in mind and invests in employee happiness, is my favourite example of a brand that does this well.

How to Advertise Using Stories
If you’re writing the narrative, aim for language that reads like a fiction novel. Slow down, focus on the particulars, and avoid using generalisations and abstract language. The observer should be able to visualise the events in their own minds.

If you are using video to tell the narrative, it should unfold like a miniature film. The higher the production values, the greater the audience’s immersion in the story and the stronger the emotions you can elicit.

One of the wonderful aspects of storytelling as a marketing strategy is that it can be implemented across a variety of channels. You can use the same fundamental story for social media platforms, advertising, newsletters, and public relations by adapting the content to the specific medium.

Consume Tales to Acquire Storytelling Skills
Simply recognising the power of stories and observing how they operate can assist you in creating more effective marketing campaigns for your company. Next time you view a story-based advertisement, read a book, or watch a programme, pause to assess its impact. Ask yourself why it had that specific effect, take notes, and maintain a log. Consider how you could apply the same strategy to your business.

Mastering the craft of storytelling for marketing is time and effort well spent. Your marketing efforts are likely to be more successful the more elements of effective storytelling you incorporate.

How to Develop a Metaverse Content Marketing Strategy

In the ever-changing digital landscape, the metaverse continues to take the spotlight. Virtual and augmented reality are no longer the stuff of science fiction novels or academic research.

Metaverse marketing is still in its infancy, meaning that metaverse enterprises have a unique opportunity to experiment with content concepts. It’s become the most effective method for drawing people’s attention to this virtual environment.

According to Statista forecasts, the global metaverse market will increase to 82 billion US dollars in 2023 before skyrocketing to 936.6 billion US dollars by 2030. So, what does this mean for businesses? And what does this mean for content marketing in particular?

Introduction to the Metaverse and Content Marketing
The metaverse emphasizes making information more immersive and interactive, which will require firms to reconsider their content marketing tactics and online content distribution. The metaverse provides content such as games, virtual events, digital items, and virtual stores that marketers may use to promote their goods and services.

To reach new audiences and create relationships, brands can use digital activations, branded NFTs, and user-generated content in their metaverse content marketing campaigns. On the other hand, brands can only launch effective initiatives if they innovate, create a community, foster collaborations, and monitor engagement to maximize it.

Nike, Samsung, and Coca-Cola already use the metaverse to communicate with customers. Examining these successful campaigns allows you to gain valuable insights into your brand’s Metaverse strategy. And with the integration of the metaverse, digital marketing is predicted to advance to the next level.

However, it’s an evolving concept, with innovators attempting to create what will become the norm of the internet’s metaverse age in the future years. And no one knows what the metaverse will look like. But that should be the most exciting part for content marketers!

Four Tips to Leverage When Creating a Metaverse Content Marketing Strategy
Metaverse marketing allows you to construct a one-of-a-kind universe that embodies your business and allows you to set up an online store to offer digital products. Businesses can also create immersive virtual reality experiences.

You can accomplish this through text, images, and videos in ways that no other media can—and it’s growing increasingly popular among marketers, especially as VR headsets become more widely available in homes worldwide. Here are some strategies you can utilize:

1. Target-Specific Audience and Preferences
As the number of users in the metaverse grows, businesses will need to establish their presence among appropriate subgroups and communities.

To generate engaging content, brands must understand their audiences’ objectives and interests. Because the metaverse serves as an alternate reality for internet users, the content must represent their character and individuality.

Don’t forget to harness the power of storytelling in the Metaverse to captivate your audience, leaving them spellbound by the rich tapestry of characters, plot twists, and emotional resonance.

After all, customized content helps businesses explain their metaverse products and gain more growth-driven prospects. Joining the metaverse’s native creator community to create user-generated content is also a terrific way to show appreciation and promote loyalty.

2. Craft Immersive Content for the Metaverse
Brands must demonstrate their innovative streak within the digital landscape of the metaverse. They can offer lavish conferences or NFT auctions where people can pay in bitcoins.

The metaverse is a blank canvas for all concepts. The platform’s technology enables brands to create and launch ideas, and brands should not be afraid to experiment to stand out. Engage your target audience in immersive digital landscapes like Somnium Space, Decentraland, and Cryptovoxels, and amplify the reach of your Metaverse creations.

Companies must examine the skills and abilities they will need for the metaverse, determine which skills they already have and which ones they will need to gain, and engage someone to manage the creation and implementation of a cohesive strategy to capture value, just like they would with any new project. Additionally, marketers should aim to collaborate with individuals on these platforms, such as independent developers and creator communities.

You can also capitalize on the Metaverse’s potential for monetization through immersive brand experiences, limited edition virtual collectibles, or virtual real estate investments.

3. Utilize VR/AR Technologies in Marketing
Many major technology companies are exploring new metaverse options such as Virtual Reality (VR), Augmented Reality (AR), and other technologies. Consider using AR tactics to push your brand to the top of search results. Google AR and VR, for example, can project 3D digital items directly in front of the audience.

The metaverse’s superior augmented and virtual reality (AR and VR) technology makes it a perfect platform for immersive experiences. Concerts, interactive live events, conferences, and other similar experiences and events could be included.

4. Measure the Effectiveness of Metaverse Marketing
Brands must guarantee that their metaverse content marketing efforts accomplish predetermined goals and objectives by evaluating audience engagement using KPIs. There are various KPIs and metrics to track in traditional marketing to see how well your business is doing.

What should be tracked in metaverse marketing is still unclear, but one thing is certain: engagement. Key performance metrics such as actions taken, time spent, and return rate help marketers measure engagement to optimize user activations and plan future campaigns.

Challenges to Consider When Building a Metaverse Marketing Strategy
It’s a good idea to be aware of the difficulties you can encounter before you begin marketing in the Metaverse to be prepared to deal with them.

While none can be completely removed, knowing them helps you safely plan your marketing. Let’s go through some pointers you must keep in mind:

Choosing the right Metaverse platform: There are some misconceptions about the Metaverse, such as the idea that it is all in one location. Instead, it’s an ecosystem of interactive virtual worlds in direct competition for players, events, and play-to-win games. It is siloed into various worlds, such as Decentraland, Sandbox, and Roblox, which all cater to different demographics.
Finding new ways of engagement: Marketing in the metaverse includes being creative and presenting users and their avatars with something exciting and novel they haven’t seen before. No matter your industry, you’ll need to raise your marketing game, as this is uncharted territory for most marketers.
Concerns with security and data privacy: Statista reports that tracking and exploiting personal data in Metaverse is a major issue among internet users. 55% rated data privacy as a big issue, so any violation of data privacy might undermine your potential audience’s faith in the platform.
As the Metaverse evolves, your brand has a better opportunity of engaging with its audience.

But, to thrive in the ever-changing Metaverse, content marketers must adapt to cutting-edge technologies like augmented reality (AR) overlays and spatial computing, unlocking new opportunities for engaging and interactive experiences.

Even beyond marketing, the metaverse has a bright future. To succeed in your marketing tactics, think of Metaverse as the future of creating value throughout your organization.

How the AI work in for social media

AI plays a crucial role in social media platforms by assisting with various tasks, such as content curation, personalized recommendations, sentiment analysis, and moderation. Here’s a general overview of how AI works in social media:

Content Curation: Social media platforms use AI algorithms to curate and personalize the content that appears on users’ feeds. These algorithms analyze a user’s preferences, past behavior, and interactions to determine the most relevant content to show. AI can prioritize posts from friends, pages, or topics that a user frequently engages with.

Recommendation Systems: AI-powered recommendation systems suggest relevant content or accounts to users based on their interests and browsing history. These systems use machine learning algorithms to analyze vast amounts of user data, including likes, shares, and comments, to understand their preferences and make personalized recommendations.

Sentiment Analysis: AI is employed to analyze the sentiment of user-generated content, such as posts, comments, and messages. Natural Language Processing (NLP) techniques are used to identify emotions, opinions, and attitudes expressed in the text. Sentiment analysis helps social media platforms understand user sentiment and can be used to tailor content, target advertisements, or identify emerging trends.

Automated Moderation: AI-based moderation systems are used to identify and remove inappropriate or violating content, such as hate speech, harassment, or spam. These systems use machine learning models trained on large datasets to recognize patterns and flag potentially problematic content. However, human moderators often play a crucial role in reviewing flagged content to ensure accuracy and address context-specific nuances.

Image and Video Analysis: AI algorithms can analyze images and videos uploaded to social media platforms. This analysis includes object recognition, facial recognition, and content understanding. AI can automatically tag and describe images, detect inappropriate or sensitive content, and even provide alternative text for visually impaired users.

Ad Targeting: AI-powered algorithms analyze user data and behavior to deliver targeted advertisements. By analyzing user demographics, interests, and browsing habits, social media platforms can show ads that are more likely to be relevant to the user. AI continuously learns from user interactions and feedback to improve ad targeting over time.

It’s important to note that the specifics of AI implementation can vary across different social media platforms, and user privacy concerns and data protection regulations play a significant role in shaping AI usage and practices.

Google I/O 2023: Making AI more helpful for everyone

AI in the things we make
“Help me write” in Gmail

There are a lot of great ways that creative AI is helping to improve our products, and Gmail is a great place to start. In 2017, we started offering Smart Reply, a set of short answers that you could choose with just one click. Then came Smart Compose, which made ideas for what you should write as you typed. With the help of AI, Smart Compose led to more powerful writing tools. They have been used more than 180 billion times in Workspace in just the last year. And now, with a much more powerful model, we’re taking the next step in Gmail with “Help me write.”

Say you got an email telling you that your flight had been cancelled. Even though the company sent you a voucher, you really want a full refund. You could answer with “Help me write.”

Just type in what you want, like “an email asking for a full refund,” hit “create,” and a full draught will show up. It conveniently pulls in flight information from the previous email. It looks pretty close to what you want to send, but maybe you want to improve it further. In this case, a more detailed email might make it more likely that the return will come through. As part of the changes we’re making to Workspace, “Help me write” will start to be used. And just like Smart Compose, it will get better as time goes on.
New Immersive View for paths in Maps

Since the early days of Street View, AI has stitched together billions of panoramic pictures, so people can explore the world from their device. Last year at I/O, we showed off Immersive View, which uses AI to make a high-fidelity version of a place so you can experience it before you go there.

Now, we’re using the same technology to help you get where you want to go, which is what Maps does best. Every day, Google Maps gives directions for 20 billion km, which is a lot of trips. Now imagine if you could see your whole trip in advance. Whether you’re walking, driving, or riding a bike, you can use Immersive View for routes.

Say you want to go for a bike ride in New York City. Maps has given you a couple of options close to where you are. The one along the water looks nice, but you want to get a feel for it first, so you click on Immersive View for routes. It’s a whole new way to think about your trip. You can zoom in to get a great view of the ride from above.

There is also more information out there. You can look at the weather, traffic, and air pollution to see how they might change.

Immersive View for routes will begin to roll out over the summer, and launch in 15 places by the end of the year, including London, New York, Tokyo and San Francisco.

A new way to use Magic Editor in Photos

Google Photos is another thing that AI has made better. We showed it off at I/O in 2015, and it was one of our first products built from the ground up to use AI. Machine learning has made it possible to look through your pictures for people, sunsets, or waterfalls.

We want you to do more than just look for photos, though. We also want to help you improve them. In fact, 1.7 billion photos are changed every month in Google Photos. AI developments give us more powerful ways to do this. For example, Magic Eraser, which was first released on Pixel, uses AI-powered computational photography to get rid of things that don’t belong in a picture. And later this year, you’ll be able to do a lot more with a new experience called Magic Editor. It uses both semantic understanding and creative AI to let you do a lot more.

Here’s what I mean: This is a great picture, but as a parent, you probably want your kid at the center of it all. And in this one, it looks like the balloons got cut off, so you can move the party boy. Parts of the bench and balloons that were not in the original shot are instantly made by Magic Editor. You can punch up the sky as a final touch. This also changes the lighting in the rest of the picture so that the edit looks like it was done all at once. It’s truly magical. We can’t wait for Magic Editor to come to Google Photos later this year.

Making AI more helpful for everyone

AI can help you with things like Gmail, Photos, and Maps. These are just a few examples. And there’s so much more we can do to make sure the goods you know and love use AI to its fullest.

Today, we have 15 products that each serve more than half a billion people and companies. Six of them have more than two billion users each. This gives us a lot of chances to fulfil our goal, which is to organise the world’s information and make it useful and easy to find for everyone.

It’s a task that will last forever and seems more important every year. Looking ahead, the most important thing we can do to move towards our goal is to make AI useful for everyone. We’re doing this in four important ways:

First, by learning more and getting smarter, and by getting a better grasp of the world.
Second, by making people more creative and productive, so they can be themselves and get things done.
Third, by enabling developers and businesses to build their own transformative products and services.
Lastly, by building and using AI in a responsible way so that everyone can benefit.

Gemini and PaLM 2

We’re so excited about the chances that lie ahead. We’ll be able to make AI useful for everyone if we keep improving our base models. So I’d like to tell you how we’re going to deal with them.

We talked about PaLM last year, which led to many improvements across all of our goods. Today, we’re ready to tell you about our newest PaLM model, PaLM 2.

PaLM 2 is based on our basic research and our most up-to-date systems. It can do a wide range of tasks well and is easy to set up. Today, we are introducing more than 25 PaLM 2 products and features.

PaLM 2 models come in a wide range of sizes and all have good foundational powers. We’ve affectionately named them Gecko, Otter, Bison, and Unicorn. Gecko is so light that it can run on mobile devices. It’s fast enough to run great interactive apps on the device, even when it’s not connected to the internet. PaLM 2 models are stronger in logic and reasoning thanks to broad training on scientific and mathematical issues. It has also been trained on text in more than 100 different languages, so it can understand and produce nuanced findings.

PaLM 2 has strong coding tools and can also help developers work together from all over the world. Let’s say you’re working with a colleague in Seoul and you’re debugging code. You can ask it to fix a bug and help out your teammate by adding notes in Korean to the code. It first recognizes the code is recursive, then offers a fix. It tells why the fix was made and adds the Korean comments you asked for.

PaLM 2 is very powerful, but it really shines when it is fine-tuned based on knowledge of a specific topic. We just put out Sec-PaLM, which is designed for security use cases. It uses AI to better identify malicious scripts, and it can help security experts understand and resolve threats.

Another example is Med-PaLM 2. In this case, it’s adjusted based on what doctors know. When compared to the base model, this fine-tuning made the reasoning 9 times less likely to be wrong, which is close to the performance of clinician experts who answered the same set of questions. In fact, Med-PaLM 2 was the first language model to score at “expert” level on medical licensing exam-style questions, and is currently the state of the art.

We’re also working to add features to Med-PaLM 2, so that it can synthesize information from medical imaging like plain films and mammograms. You could imagine AI working with radiologists to help them understand images and share the results. Here are some ways that PaLM 2 is used in specific fields. We can’t wait to see it used in more, which is why I’m pleased to announce that PaLM 2 is now available in preview.

PaLM 2 is the latest step on our 10-year journey to bring AI to billions of people in a responsible way. It builds on progress made by two world-class research teams, the Brain Team and DeepMind.

When you look back at the most important AI advances of the last 10 years, you can see that these teams were involved in a lot of them, like AlphaGo, Transformers, sequence-to-sequence models, and so on. All of this helped us get to the turning point we’re at now.

We recently brought these two teams together into a single unit, Google DeepMind. Using Google’s computing power, they are focusing on making safer and more responsible systems that can do more.

This includes our foundation model for the next generation, Gemini, which is still being trained. Gemini was built from the ground up to be bidirectional, very good at integrating tools and APIs, and ready for future innovations like memory and planning. Even though it’s still early, we’re already seeing amazing multimodal features that weren’t available in earlier models.

Gemini will have different sizes and powers, just like PaLM 2, once it has been fine-tuned and thoroughly tested for safety.
AI responsibility: Tools to identify generated content

As we invest in more capable models, we are also deeply investing in AI duty. That means having the tools to spot content that was made by a computer when you see it.

Watermarking and metadata are two important ways to do this. With watermarking, information is put right into the content in a way that stays even after simple image editing. Moving forward, we’re building our models to include watermarking and other techniques from the start. If you look at a synthetic image, it’s impressive how real it looks, so you can think how important this is going to be in the future.

Metadata lets people who make content add more information to the original files. This gives you more information whenever you see an image. We’ll make sure that every picture made by AI has that metadata.

Changes to Workspace and Bard

As models get better and more capable, one of the most exciting opportunities is making them available for people to connect with directly.

This is the chance we have with Bard, our conversational AI experiment that we started in March. We’ve been fast evolving Bard. It can now be programmed in a lot of different ways, and it is much better at thinking and maths questions. It is now fully running on PaLM 2 as of today.

Google Workspace is also getting new tools. In addition to “Help me write” in Docs and Gmail, Duet AI in Google Workspace provides tools to generate images from text descriptions in Slides and Meet, create custom plans in Sheets, and more.

Introducing Labs and our new Search Generative Experience

As AI keeps getting better quickly, we’re focusing on giving our users features that will help them. We’re also giving you a new way to try out some of the features in Workspace and other products starting today. It’s called Labs. I say it’s new, but Google has been using Labs for a long time to let people try out new things early and get feedback. You can start signing up later today.

Alongside the Workspace features you just saw, one of the first experiences you’ll be able to test in Labs involves our original product, Google Search. The reason we began deeply investing in AI many years ago is because we saw the opportunity to make Search better. With each new idea, we’ve made it more useful and easy to use.

Improvements in language understanding let us ask questions more easily and reach the most relevant content on the web. Advances in computer vision brought new ways to search visually. Now, even if you don’t have the words to describe what you’re looking for, you can search anything you see with Google Lens. In fact, Lens is used for more than 12 billion visual searches every single month. This is a 4X rise in just two years. Lens and multimodality came together to make multisearch, which lets you search with both an image and text.

As we look ahead, Google’s deep understanding of information combined with the unique capabilities of generative AI can transform how Search works yet again, unlocking entirely new questions that Search can answer, and creating increasingly helpful experiences that connect you to the richness of the web.

Putting generative AI to use in Search is, of course, still in its early stages. People around the world rely on Search in important moments, and we know how critical it is to get this right and continue to earn their trust. Our North Star is always that.

So we’re approaching innovation responsibly, aiming for the highest bar for information quality as we always have from the very beginning. Because of this, our new Search Generative Experience will be available first in Labs.

Making it easy for others to create new things

AI is not only a powerful enabler, but also a major change in the way platforms work. Every business and group is thinking about how to drive transformation. We want to make it easy and scalable for others to use AI to come up with new ideas.

That means providing the most advanced computing infrastructure — including state-of-the-art TPUs and GPUs — and expanding access to Google’s latest foundation models that have been rigorously tested in our own products. We are also working on providing world-class tools so that users can train, fine-tune, and run their own models with enterprise-grade safety, security, and privacy.